Pro Quality Concrete

Pro Quality Concrete needed a full digital marketing strategy to expand their customer base and enhance their online visibility.

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Services We Provided

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Website Development

We designed a custom, full-service website for Pro Quality Concrete to enhance their brand visibility and online presence. The site features a user-friendly design, optimized navigation, and strong SEO to attract and engage potential customers. With a professional look and seamless functionality, their website boosts credibility, generates leads, and supports business growth.

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SEO

We implemented a strategic SEO plan for Pro Quality Concrete to boost their online visibility and drive more organic traffic. By optimizing their website structure, refining keyword targeting, and enhancing local SEO, we helped them rank higher in search results. This strategy strengthened their online presence, attracted quality leads, and positioned them as a trusted name in the concrete industry.

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Paid Search

We developed a targeted paid search strategy for Pro Quality Concrete to maximize online visibility and attract high-intent customers. By refining ad copy, optimizing keyword bidding, and enhancing audience targeting, we improved ad performance and increased conversions. This approach drove quality leads and boosted brand awareness.

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Social Media Ads

We launched a strategic social media ad campaign for Pro Quality Concrete to boost online visibility and attract more potential customers. By creating compelling ad creatives, refining audience targeting, and optimizing ad placements, we increased engagement and conversions. This approach strengthened their brand presence, generated quality leads, and positioned them as a trusted leader in the concrete industry.

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Our Strategy and impact

Pro Quality Concrete is a trusted concrete company serving residential and commercial clients across the DFW Metroplex. They specialize in custom concrete solutions, including driveways, sidewalks, foundations, and patios. To grow their business, they needed to reach the right audience and attract more customers to boost sales and revenue.

Platinum Marketing Agency in Dallas, TX.

Challenge

The existing website for Pro Quality Concrete was not mobile-friendly, hard to navigate, and lacked key information such as customer testimonials, detailed service descriptions, and high-quality project images. Despite offering top-tier services and being the highest-rated concrete company in DFW, their website struggled to rank well for important local search terms, making it difficult for potential customers to find them. Although Pro Quality Concrete had a strong social media presence, their audience targeting was ineffective, leading to low conversions and fewer booked jobs from their social media efforts.

Our Approach

We redesigned the Pro Quality Concrete website to offer a modern, user-friendly experience. The new design featured a responsive, mobile-optimized layout to ensure a seamless experience across all devices. We also focused on clear navigation, organizing sections to showcase services, past projects, and customer testimonials. High-quality images of completed projects were added to demonstrate their expertise visually, and a streamlined quote form was implemented to make inquiries easy for visitors. Additionally, we integrated a blog for ongoing content marketing and SEO benefits. We also worked to improve the website’s load speed and addressed technical SEO aspects, ensuring better performance in search engine rankings.

We conducted a comprehensive SEO audit to identify technical issues and opportunities for improvement on Pro Quality Concrete’s website. Our on-page SEO strategies included optimizing meta titles, descriptions, and header tags with local keywords like “concrete services in [Wylie]” and “driveway contractors [Dallas].” We also added location-specific content and keywords to target local customers more effectively and enhanced the site’s content with blog articles on topics like “How to Choose the Right Concrete Contractor” and “Benefits of Stamped Concrete for Patios.” Off-page SEO efforts focused on building local citations, improving the Google My Business profile, and gathering positive reviews from satisfied clients to boost local search rankings.

We developed and managed targeted paid ads on Google Ads and Facebook/Instagram Ads to capture leads when potential customers were actively searching for concrete services. For Google Ads, we set up local search campaigns targeting high-intent keywords like “concrete contractors near me,” “driveway installation,” and “concrete patio construction.” On social media, we created eye-catching carousel and video ads to showcase the quality of Pro Quality Concrete’s work, targeting local homeowners, businesses, and contractors. These ads were continuously optimized by adjusting targeting and creatives based on performance data to ensure maximum effectiveness.

We launched a social media campaign across Facebook, Instagram, and LinkedIn to engage Pro Quality Concrete’s target audience and showcase their expertise. We created visually engaging posts featuring before-and-after images of completed projects, customer testimonials, and helpful industry tips. Additionally, we ran seasonal promotions and engagement campaigns such as Q&A sessions to keep the audience engaged and encourage sharing. Paid social media ads helped expand reach, specifically targeting users within the service area who were looking for concrete solutions.

Results

Organic traffic to the website grew by 85% within the first six months. The site ranked on the first page of Google for key local search terms, such as “best concrete contractor in [Plano]” and “driveway installation near me.” The newly redesigned, user-friendly website and strategic SEO improvements led to a 45% increase in lead generation. Enhanced contact forms and clear calls-to-action resulted in a higher conversion rate, turning more website visitors into inquiries.

Social media followers grew by 200%, and engagement on Facebook and Instagram posts increased by 150%. Posts showcasing completed projects gained significant traction, leading to more direct inquiries and referrals.

Google Ads and social media campaigns delivered a 3x return on ad spend (ROAS), with many conversions from local homeowners seeking concrete services. Facebook and Instagram ads helped establish a strong brand presence in the local market, driving both direct traffic and increasing brand awareness.

Summary

Through a complete overhaul of Pro Quality Concrete’s online presence, we boosted their digital footprint, generated qualified leads, increased brand awareness, and strengthened their connection with the local community. By combining a modern website design, SEO best practices, targeted social media strategies, and high-performing paid ads, we built a digital marketing engine that continues to drive consistent growth for Pro Quality Concrete in a competitive market.

This project showcased the power of a comprehensive digital strategy, positioning Pro Quality Concrete to scale their operations and establish themselves as a leading concrete contractor in their local market.

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