Coastal Plains Estates
As a growing business, Coastal Plains Estates wanted to strengthen their online presence and expand their reach. They turned to us for website development, SEO, and digital marketing services aimed at boosting their visibility and supporting their growth.

Services We Provided
Website Development
We designed a custom, full-service website for Coastal Plains Estates to enhance their brand visibility and online presence. The site features a user-friendly layout, easy navigation, and strong SEO to attract and engage their target audience. With a professional design and smooth functionality, their website helps build credibility, generate leads, and support business growth.
SEO
We implemented a strategic SEO plan for Coastal Plains Estates to improve their online visibility and drive more organic traffic. By optimizing their website structure, refining keyword targeting, and enhancing local SEO, we helped them rank higher in search results. This approach boosted their online presence, generated quality leads, and positioned them as a trusted name in the home construction industry.
Online Presence
We developed a strategic plan for Coastal Plains Estates to enhance their online presence and improve their listings. By optimizing their business profiles and ensuring accurate, consistent information across key platforms, we helped them increase visibility and reach more potential customers. This approach boosted their credibility, strengthened their brand, and contributed to overall business growth.
Our Strategy & Impact
Coastal Plains Estates is a custom home builder in Rockwall, TX, specializing in designing unique homes for the DFW area. To expand their reach and stand out in a competitive market, they partnered with us to improve their online presence and digital marketing strategy.

Challenge
Coastal Plains Estates faced several challenges, including a lack of cohesive brand identity that connected with their target audience, an outdated website that was not user-friendly or optimized for conversions, and poor online visibility that made it difficult to rank on search engines and attract organic leads. Their online presence was limited, with inconsistent social media engagement and minimal reputation management.

Our Approach
We created a sleek, user-friendly website optimized for conversions. Key improvements included a mobile-friendly design for seamless browsing on any device, clear call-to-actions (CTAs) to boost lead generation, and engaging content that highlights their services, design process, and previous projects.
To improve search rankings, we conducted keyword research and optimization to target high-intent searches. We implemented on-page and technical SEO fixes, such as faster load times and optimized metadata. Local SEO strategies, including Google My Business optimization and local directory listings, helped increase visibility among nearby customers.
We developed a digital marketing strategy to enhance Coastal Plains Estates’ online reputation through social media marketing, featuring engaging content and regular updates. We also focused on online reputation management by responding to customer reviews and encouraging satisfied clients to leave positive feedback.


Results
The transformation resulted in significant improvements for Coastal Plains Estates. Website traffic increased by 80% within just three months, driving more potential customers to their site. Local search rankings improved, allowing them to secure top positions for key custom home building searches. Additionally, social media engagement rose, leading to greater brand awareness and a stronger online presence.

Summary
Platinum Marketing Agency helped Coastal Plains Estates establish a strong digital presence, boost customer engagement, and generate more qualified leads. By implementing a comprehensive marketing strategy, we positioned them as a top choice in the custom home building industry, setting them up for long-term growth.
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Platinum Marketing Agency
Platinum Marketing Agency is a full-service agency dedicated to amplifying your business with results-driven strategies.
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